PBS NewsHour

How big data is transforming creative commerce

Clip: 10/17/2019 | 9m 1s

Big data is disrupting nearly every aspect of modern life. Artificial intelligence, which involves machines learning, analyzing and acting upon enormous sets of data, is transforming industries and eliminating certain jobs. But that data can also be used to appeal more directly to what customers want. Special correspondent and Washington Post columnist Catherine Rampell reports.

Aired: 10/17/19

Rating: NR

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